Eric Enge: Let's talk about different kinds of link encoding that people do, such as links that go through JavaScript or some sort of redirect to link to someone, yet the link actually does represent an endorsement. Can you say anything about the scenarios in which the link is actually still recognized as a link?
Matt Cutts: A direct link is always the simplest, so if you can manage to do a direct link that's always very helpful. There was an interesting proposal recently by somebody who works on FireFox or for Mozilla I think, which was the idea of a ping attribute, where the link can still be direct, but the ping could be used for tracking purposes. So, something like that could certainly be promising, because it lets you keep the direct nature of a link while still sending a signal to someone. In general, Google does a relatively good job of following the 301s, and 302s, and even Meta Refreshes and JavaScript. Typically what we don't do would be to follow a chain of redirects that goes through a robots.txt that is itself forbidden.
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